When it comes to blogging in Australia there is one important thing to remember.

Australian Internet is terrible.

graph showing Internet speeds in Australia

I don't know why this is so but many suspect that it's due to the lack of infrastructure in Australia for web hosting and also point the finger of blame at low quality undersea wires. The channel between Australia and the rest of the world is quite large and the amount of data that needs to move through those wires is also huge.

This results in an overall slower speed of the Australian Internet which results in a worse experience for web visitors.

Australian Web Data and Speeds Simplified

So what can you do. In today's post our friend Lucas Johnson will share some of his top tips for finding a web host in Australia that is reliable and high quality. Off the bad Lucas suggests that in order to find the highest quality Australian host you'll need to look through detailed reviews of Bluehost, Siteground and a few others.

Right off the bat if we were to ask Lucas what is your most recommended host he would say site around. Site ground Australia provides some of the top service, quality and support for the money.

This is because site ground has been dedicated to its customers and to its services for the last 15 years. Lucas mentions that most web hosting companies don't actually care about their customer base rather they are looking to make quick profits. This is an issue for businesses looking for host to develop a long term relationship with. This is even more apparent  with the insane prices a lot of companies are charging for SSL and even VPN service.

Lucas mentions, "I'm not sure where they are pulling these prices from. Their margins on some of these hosting or VPN packages are like 95%. And despite this they still provide absolutely terrible quality service."

Small Businesses in Australia Shouldn't Have to Worry About Speed

As a business you don't want to deal with more troubles, worries or technical issues. These are all real problems when it comes to picking the cheaper quality hosts. Lucas recommends dedicated hosting for any business that is looking to really up there web presence in any major city. Dedicated hosting in Australia will give you a massive advantage over other businesses who use shared hosting solutions.

explaining the different hosts available in Sydney and Melbourne

Why Dedicated Hosting is the Best Choice

This is because dedicated hosting is just much more powerful than regular hosting. It works by giving your website a set unique IP address that is yours and yours alone. Compared to shared hosting, which shares one IP with hundreds of other businesses and you have a recipe for slow and on reliable Internet speed. Dedicated hosting is a must for any business that is looking to grow and provide an extremely stable and reliable experience for any of its web visitors.

So what is the best host to use, well it's pretty easy to see if you just compare the data. By comparing the day that you need to look at the historical evidence that different hosts provide.

vpn service







Professional reader in factory
Professional reader in factory

People are social creatures and through evolution we have learned from each other by listening, our brain is hardwired for stories. Before we learn how to read, all information is transmitted to us and understood by listening, therefore the audio channel has a crucial importance in human development. Even later in life, when we are perfectly able to read on our own, if presented with the possibility to listen to something as opposed to reading it, most likely we won’t say no, because it just feels more natural and more relaxing, even if in a passive way.

Audible is a company founded by Donald (Don) Katz, a writer and publisher who bet exactly on these natural determinants of human learning. After a bumpy start, the company grew by standing in the shadow of giants like Apple and Amazon and has even started a new trend in acting careers.

In the book “We are all born entrepreneurs”, there is the touching story behind Audible’s beginnings in 1997:

While working closely with his daughter to help her deal with dyslexia, Don noticed the powerful synchronization between audio and visual learning. His daughter’s ability to listen to books as she was reading them was one of the key components that encouraged her to persevere. As a result, Don began to investigate a small segment of the publishing world that produced books on tape.

The only drawback was the fact that the technology available at the moment could not support the idea in a cost effective way, due to low internet transfer rates and high cost per bit and the company went bankrupt in 2001. They were too ahead of time. The first break-through came from an exclusive deal with Apple and continued with the introduction of the iPod, which brought audio content in the pocket of the masses.

The second boost came from Apple iTunes’ rival, Amazon MP3 digital music store, in 2008 when the retail giant bought Audible for $300 million. As an article from Reuters states:

"Audible was already the exclusive partner for Amazon's digital audio offering on Amazon.com. Audible will benefit from an immediate branding event and become integral to the very bright future of Amazon Kindle"

With the marketing power and client base of Amazon the sky was the limit for Audible and they started opening up to more ideas and genres.  In the good tradition of Amazon being a marketplace, they extended Audible by creating ACX (Audiobook Creation Exchange), a platform for book right owners, narrating actors and other parties that could create new audio books. This is an approach similar to YouTube’s user generated content, but in a more professional manner, suitable for being monetized immediately.

The last piece of the puzzle in the growing industry of the audio books is the human element. As the demand for this kind of content rises, so does the number of people ready to provide their services to the industry. Actors, both well known and obscure, are lending their voices to characters of audiobooks for good money. The impact can even be seen even in drama universities. Leading schools like Julliard and Yale have already introduced classes and workshops to prepare future graduates for this kind of unique work:

“Courtney Blackwell Burton, director of career services at Juilliard, said: <<It is very exciting because it is a new source of income and work that really uses their training. We are really pushing this idea of entrepreneurship, and with narration you can even have your own studio in your home. Since the workshops started in 2008, eight Juilliard actors have recorded 62 books for Audible>>, she said.”

As we have less time and we need to multi-task, we can expect an increase of the demand for audiobooks, since they offer a pleasant distraction, even during work, a trend that started in the 1930’s when factories started employing professional readers to keep workers entertained and productive. The difference is that now we have each a saying in the choice of what we hear.